Greece needs to work smarter, not harder

http://business.financialpost.com/2012/01/10/why-greeks-arent-the-laziest-europeans/

There's something in this.  I'm thinking of shopkeepers on small Greek islands.  The shops open at the crack of dawn, and in season are open until midnight or later.  Could they be run more efficiently?  Do the owners want to be more efficient?